#EarthOptimism at the David Attenborough Building: what the media said

#EarthOptimism at the David Attenborough Building: what the media said

On 22 April 2017 the Cambridge Conservation Initiative hosted #EarthOptimism Cambridge, part of a global celebration of successful nature conservation, with a focus on hope and optimism about the future of the planet. At the event, which took place at the David Attenborough Building, visitors heard a series of inspiring talks by leading conservationists, naturalists, and distinguished figures including Sir David Attenborough, Dame Jane Goodall and Professor Steven Pinker. A ‘Solutions Fair’ provided visitors with the opportunity to talk to over 30 local, national and international organisations who were showcasing a variety of practical ways that people can make a real difference for the planet through their everyday lives. 

Below is a list of the press about #EarthOptimism Cambridge. 

Written media

Cambridge Edition https://issuu.com/brightpublishing/docs/cambridge_edition_march_eb2190c8923b5f (March, page 23)

Oryx: On positive shifting baselines and the importance of optimism (3 March)

Science: Why Earth Optimism? (21 April)

Cambridge Independent

1 March It’s not all doom and gloom for Planet Earth… quite yet (see pdf)

20 April Earth Optimism Day in Cambridge to celebrate conservation success
An extraordinary life captured on camera (pdf)

26 April Smiles, tears and joy: How a day of optimism provides hope for Earth (pdf)

University of Cambridge Research News: #EarthOptimism: Recovering species must be celebrated or we risk reversing progress (20 April)

IB Times: Earth Day 2017: Watch live – why does David Attenborough think we should be optimistic about nature? (21 April)

The Guardian:

Badgers v farmers: finally we’re getting away from this polarised debate (3 April)

Earth Day 2017: ‘The experts are fighting back’ (22 April)

Cambridge News: Sir David Attenborough was in Cambridge yesterday – at an event that inspired more than 1,000 people (23 April)


ITV Anglia Sir David Attenborough: ‘We can all make a difference’ (video clip, 22 April)

BBC Breakfast – interview with Andrew Balmford (no longer available)


105 Drive with Julian Clover: Earth Optimism Day https://cambridge105.co.uk/105-drive-earth-optimism-day/ (13 March)

Radio 4, PM programme

17 April: Roger Harrabin (Environment Analyst, BBC) and Nancy Knowlton (Smithsonian Institution) http://www.bbc.co.uk/programmes/b08m8yst (listen from 25.25)

19 April: Roger Harrabin and Philine zu Ermgassen (University of Edinburgh) http://www.bbc.co.uk/programmes/b08m8z06 (listen from 39.21)

20 April: Roger Harrabin and Oli Yates (RSPB) http://www.bbc.co.uk/programmes/b08m8z3b (listen from 23.57)

21 April: Roger Harrabin, Andrew Balmford (University of Cambridge), Heather Koldeway (ZSL), John Sauven (Greenpeace) http://www.bbc.co.uk/programmes/b08m8z64 (listen from 41.47)

BBC Radio Cambridge: Chris Mann’s Drivetime http://www.bbc.co.uk/programmes/p04ysyqh (21 April)

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