Expanding Conservation Impact through Enterprise Development (EXCITED)

The Convention on Biological Diversity 2011-2020 Strategic Plan aims to integrate biodiversity values into local and national development strategies. At the same time, it is widely recognised that local communities require economic – amongst other – incentives if they are to change practices that threaten biodiversity. However, efforts by conservation organisations to support the livelihoods of natural resource dependent communities often fail to provide lasting economic benefits, to have impact at scale or to reduce pressure on biodiversity. Reasons for this failure lie in capacity gaps among key actors.

For conservation organisations, these include:

  • poor understanding of market systems, as evidenced by initiatives producing handicrafts or other ‘biodiversity-friendly’ products and services that target tiny niche markets in which supply exceeds demand and/or poor and marginalised rural producers face high barriers to entry (e.g. certification).
  • lack of skills and experience in engaging private-sector actors and in supporting government agencies to create an enabling environment for sustainable development.
    For small and growing enterprises, they include:
  • challenges accessing investment capital and crucial business development services, including business management training in skills such as accounting and financial forecasting and management, business planning, strategy development and marketing
  • insufficient knowledge of the values of biodiversity and associated ecosystem services
  • few examples of economically viable, socially sustainable, biodiversity-positive business models

This project will help address these crucial capacity gaps. The project will contribute to the development and practical implementation of viable business models that provide positive social, economic and conservation impacts in landscapes of strategic biodiversity value. This will be achieved through an innovative capacity-building programme that combines – firstly, support to conservation practitioners and post-graduate students to identify – and facilitate development of – market systems with high potential for positive biodiversity impact and secondly, business incubation and development support to enterprises and social/environmental entrepreneurs identified as candidates for conservation impact investment (this will be continued after the project duration).

This project is funded by the CCI Collaborative Fund for Conservation.

 

Project Aims

The project aims to contribute to the development and practical implementation of viable business models that provide positive social, economic and conservation impacts in landscapes of strategic biodiversity value.

Key Activities

This will be achieved through an innovative capacity-building programme that combines:

  • support to conservation practitioners and post-graduate students to identify – and facilitate development of – market systems with high potential for positive biodiversity impact
  • business incubation and development support to enterprises and social/environmental entrepreneurs identified as candidates for conservation impact investment (this will be continued after the project duration)

Conservation Impact

Our vision of success is that conservation enterprises in Indonesia have received valuable and appropriate support and training that enables them to develop their enterprises in a more sustainable way. Longer term we aim to see these enterprises growing, continuing to provide economic benefit to local people while protecting and conserving biodiversity, and providing much-needed examples of viable business models.

Outputs

  • Existing Participatory Market System Development (PMSD) training materials adapted for the conservation impact context based on action learning in Indonesia.
  • Increased knowledge, skills and expertise of FFI staff and partners, and Judge faculty and students, in PMSD and application of business development support in a biodiversity conservation context
  • Enterprises within the target landscape in Indonesia have increased capacity to manage and grow their businesses, thereby demonstrating viable business models that aim to achieve positive social, economic and conservation impacts.
Project Overview
  • Funded Projects

  • Towards a green economy

  • 01/10/2015

  • Complete

Project Lead
Zoe Cullen

Zoe Cullen

Head of Conservation Finance, Fauna & Flora International

Project Team

Professor Bhaskar Vira

Professor Bhaskar Vira

Pro-Vice-Chancellor for Education and Environmental Sustainability, University of Cambridge

Dr Helen Schneider

Dr Helen Schneider

Director of Conservation, Livelihoods and Governance, Fauna & Flora International

Paul Herbertson

Paul Herbertson

Director, Environmental Markets, Fauna & Flora International

Neil Stott

Neil Stott

Executive Director, Centre for Social Innovation, Judge Business School, University of Cambridge

Paul Tracey

Paul Tracey

Professor of Innovation and Organization. Judge Business School, University of Cambridge

Luis (Lucho) Osorio-Cortes

Luis (Lucho) Osorio-Cortes

Senior Market Systems Analyst, Practical Action Consulting

Other Organisations Involved

Practical Action Consulting