Steven Broad

Executive Director


I spent 25 years as the Executive Director of TRAFFIC, the wildlife trade-monitoring network, which is a UK-registered charity and a collaboration between WWF and IUCN, stepping down in 2021. Working for IUCN and TRAFFIC since the mid-1980s, I have diverse experience in trade research, regulation support, policy, training and facilitation work and was TRAFFIC’s regional director for the ASEAN region, based in Malaysia in the mid-1990s, before taking up my current post in 1996.
I was responsible for TRAFFIC’s global operations as a strategic alliance of WWF and IUCN, and lead a team of over 120 staff based in 30 countries world-wide.
I have a BSc in Environmental Studies and a member of the IUCN Species Survival Commission, a Fellow of WWF UK, Chair of the Executive Board of the FairWild Foundation and Deputy Chair of the Global Agenda Council on Illicit Trade of the World Economic Forum.  I also serve as an advisor to the Pew Marine Fellowship Program and the Whitley Awards for Nature Conservation.