I am researching which interventions work to reduce the environmental impact of diet. This project spans the natural and social sciences as well as public health and behavioural psychology. I am working with Cambridge cafeterias to test whether placing the vegetarian options first in buffets (changing order), increasing the number of vegetarian options served (increasing availability) or altering prices can increase sales of vegetarian meals. Our work is one of the finalists in a global Solution Search for behavioural approaches to mitigating climate change.
I have discussed my research in outreach events including the Cambridge Festival of Ideas, Soapbox Science, Earth Optimism and the Cambridge Science Festival. More generally, I am interested in understanding how to overcome economic, social and psychological barriers to sustainable resource use.