Dr Richard Bradbury

Head of People Conservation Science, RSPB

I lead the new ‘people conservation science’ team at RSPB’s Centre for Conservation Science, monitoring and understanding the human side of conservation issues, testing solutions to problems and evaluating whether actions work.  The team has a particular interest in measuring and valuing nature’s contributions to people, in particular natural climate solutions and sustainable agriculture, and understanding the roles of nudges, perceptions, attitudes and connection to nature for influencing behaviour change.

CCI collaborative projects, Project team member